Behavioral psychology is one of my specialties. Please allow me to demonstrate.
The other day I was discussing the issue of using sex to sell with Candice Galek who has taken her rise in celebrity very seriously and is someone I find I agree with when we exchange ideas on some of her posts that catch my attention. One of the things I respect most about Candice is that she is making every effort to use this new found celebrity to make a positive impact.
The topic we were discussing is the use of sex, specifically the female form to sell or gain attention.
Candice told me story about a post she wrote and used two different pictures to do an experiment in what draws people in on social media.
The first post used the picture of a shirtless man. Almost no one read it.
After changing the picture to one of a woman, people couldn’t wait to read it, men and women alike.
Here’s why this happens.
Side note: Thank you Candice for allowing me to use your name. My readers are used to me not giving names.
Quick lesson in history.
Originally marketing was called propaganda.
Quick lesson in the marketing industry.
It is the art or science if you will of using behavioral psychology to influence people based on emotional triggers.
I don’t remember a time in my life where the female form was not being used to sell everything. Think about that for a moment.
We have been using women and their bodies as objects in triggering a buy now response. It works on men as they are visually stimulated generally speaking. It works on women in a different way. They want the mans attention and they see the form as one to aspire to be.
This creates a negative self body image for many women.
I do a lot of charity work in helping women rebuild their self image after abusive relationships. The one thing that is always the hardest is getting them to embrace their body as it is. Assisting them in seeing they are beautiful from the inside no matter what the outside looks like is not an easy task.
What makes it more difficult is women who blatantly use their bodies to get ahead in life. You see these women in commercials and in magazines and all over the internet.
We make celebrities out of models and pretty faces with pretty bodies. We elevate them to God like status in the attention and adoration they get from both sexes.
How many women that don’t fit the bill of beauty really get noticed?
Not all women use their body as a weapon to gain the upper hand to make a living. There are a lot of women who use their minds and are often treated like an empty shell because of their appearance.
How many models can you quote something they are known for saying?
I want to throw out a statistic that should scare you all.
In a survey 1 out of 3 college age men said they would rape a woman if they thought they could get away with it. What if it’s more than a third because some still lied even though it was an anonymous survey?
These young men don’t see women, they see objects of desire that have been used to market to them specifically. They have been overloaded with the idea of a woman being the object next to whatever she is selling regardless of whether or not she speaks.
This is the price we pay as a society for using the female form as a marketing tool for several decades to the point of brainwashing. It’s why women went to the second picture on Candice’s article as well as men. When it was half naked man not even the women were showing up to read.
That’s powerful results from the experiment.
This isn’t conjecture or opinion its documented fact based on scientific results.
Women are lining up to sell themselves as nothing more than an object because there is money to be made doing it.
What is a model if she is not a tool?
For every woman who offers her body up for marketing purposes thousands of others pay the price.
That price is those thousands having to work harder to be taken seriously.
That price is our daughters growing up wanting to be these women.
That price is too many women being treated like objects.
The real question after all of this is what can we realistically do about it?
Something Candice and I agreed on during our discussion is that it will not stop until women take a stand to stop taking the jobs that are all about showing it off to bring in the sales.
It really is that simple. I didn’t say easy.
The biggest obstacle is that on an emotional level it feels good to be wanted. It feels good to be adored by many regardless of the reason. It gets addictive. That’s how energy works.
These women and men who do it too are feeding off the desire they inspire on an energetic level.
It’s why many models and performers of all kinds often go into depression at the end of their careers. They are no longer getting their energetic fix and are going through withdrawals.
Think about the daughters of this world growing up saying they want to be Kim Kardashian. A woman who is more famous for her ass than anything else.
She has no talent to speak of and I doubt she has ever had a job. Her celebrity came from a reality TV show and her ass that she likes to show off as often as possible. She is not the only one.
These are the role models we are giving our daughters by making these kinds of people famous and playing into our base instincts and letting them use behavioral psychology to trigger our desires and insecurities by giving us the unattainable ideal and we eat it up.
What you all might find ironic is that Candice Galek is the founder and CEO of Bikini Luxe and had no idea when she started she would be in this position to have her voice heard and become influential.
How she has chosen to use that influential voice has earned the respect of many including me. Here’s why.
I am an Empath and a Telepath. That means I read the emotional totality of you in the moment. It means I have the ability to access your subconscious mind and know your true intent regardless of your words.
I know it freaks a lot of you out, however it doesn’t stop me from existing and doing it anyway.
Over the last month or so I have had the pleasure of having Candice as a connection on Linkedin and her updates show up in my news feed daily.
I watch this woman who became accidentally famous agonize over what to do with and about it while also making sure her business that employs 50 people stays successful. I have felt her wrestle with what to do next on a personal level as well as professional.
Sorry Candice in it’s in your energy and I have no off switch.
It’s because of what I have read in her energy that she has my respect.
It’s the questions she raises that has earned my respect.
It’s the stands that she does take that earned my respect.
That all said I want to be clear about how I feel about what she does for a living.
Bikinis are awesome and she is getting into lingerie.
It makes sense for her to use models for her apparel. It does not make sense for Carl’s Jr to have a half naked woman eating a hamburger and that’s the whole commercial.
To me it depends on what you are selling. Women’s clothes should have women models to give women an idea of what it looks like when worn.
Hamburgers don’t need a pretty girl to sell them or your burger isn’t that good.